Sydneyis home to 4.4 million people.  The city’s international flavour is due to the fact that 40% of its residents were born overseas. The general nationalities are:

• British (5%)
• Chinese (2%)
• New Zealander (2%)
• Vietnamese (1%)
• Lebanese (1%)
• Italian (1%)
• South African (1%)

Other countries with large resident populations are Greek,Hong Kong, South Korean, Filipino and Indian. People from Asia account for 11% ofSydney’s population, while people from the Middle East and NorthAfricaaccount for about 3%.

New South Wales (NSW) isAustralia’s most populated state.  It is estimated that over 62% of the population live in the capital city,Sydney.New South Walesis made up of the areas includingNewcastle, Wollonggong, Wagga Wagga, Tweeds Head,CoffsHarbour, Tamworth, Albury, Port Macquarie,Orange, Queanbeyan, Dubbo, Nowra-Bomaderry,Bathurstand Lismore.  However, the majority of franchising occurs inSydneyand this equals approximately 34% of the total franchising units.

Franchisors are in essence entrepreneurs.  They explore new ways of doing and maintaining business.  Franchisees are “intra-preneurs” they explore the potential offered by and within a defined business system.  Franchising works to create a twofold relationship between both parties whereby funding business growth and securing working relationships with humans who really want to be in the business are trained and initiated into the particular franchise ethos, all of which creates money and builds assets.

Franchisees have the opportunity in the region of NSW to use their money to establish a local market presence.  They can fund the local operation, but at the same time the franchisor and franchise system benefits by expanding business faster than any other method.

The close interdependent relationship between the franchisor and franchisee is what sets franchises apart  from other business system choices such as agencies, distributorships, dealerships, or basic licensing.  This interdependent system is evident in the success of the operation.  This is not to discount location however, both demographic proximity and spatial location is integral to franchise market place success.

For this reason franchising in NSW is an excellent choice of location as it is such a large and prosperous area of the wider Australian country. Sydneyspeaks for itself and the smaller regional areas inclusive of the NSW regions are also destination spots and therefore meet and cater to their own location specific needs.